In Latin, Regeneratio means "being born again”.

And, while the verb regenerate can literally mean "produce anew," it can also describe what happens when something is fixed up, made "like new."

Regenes is not a brand, more like a metaphor.

It’s the renaissance of a place (Gênes) through the regeneration of its own fabric (Jeans).

We work on mass production scraps, on what we find in the local markets, on what people bring us.

We restore, repair, renovate and remake.

We reject the linear economy that follows the “take-make-dispose” plan, where value is created by producing and selling as many products as possible.

We stand for a circular approach where value is created by focusing on preservation and transforming every single piece in something unique.

Something you keep improving instead of throwing away.

Nothing really ends.